By helping the customer integrate OneSignal into their systems and processes, Arrk enabled dynamic list creation, detailed engagement tracking, user feedback and cost-effective communication capabilities. This led to a 50% reduction in communication costs and significant process improvements.
Customer
Our customer operates the UK’s leading digital member discount platform. The platform provides consumers with access to brand promotions and discounts through a range of digital engagement services.
The Challenge
The customer’s digital platform ecosystem included a web application and native mobile applications for both iOS and Android. As the customer expanded its promotional activities to reach millions of users, it encountered a number of challenges, including:
- Reliably sending in-app/push notifications and web notifications to targeted user segments.
- Tracking engagement across thousands of users.
- Managing multiple complex communication workflows was complex, time consuming and costly.
Solution
Arrk proposed implementing the OneSignal platform to support the customer’s communication requirements. This included integrating the core digital platform and workflow systems to support efficient data flow and communication APIs. The core components included:
- Integration with the OneSignal SaaS platform.
- Back-end integration and modifications without disruption to existing processes.
- Data migration and supporting data flows were successfully implemented.
- A template-based workflow architecture was introduced to support a unified communication approach.
Key Outcomes
Led by Arrk, the project delivered the following outcomes:
- The customer can now create multiple target lists in OneSignal, allowing them to reach users based on engagement levels, such as engaged posts, less engaged posts, new users and similar segments.
- They receive feedback on user engagement, such as emails opened, clicks and app messages opened.
- They can send emails to millions of users within minutes, significantly reducing communication effort.
- They generate in-app and web campaigns with minimal configuration.
- The integration reduced communication operating costs and improved efficiency.
Conclusion
Working with Arrk, the customer benefited from reduced costs, simplified processes and improved engagement through more relevant and timely communication.
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